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During dreams, he says, our brains form associations, and advertisers love that.ĪDAM HAAR: You can sell people a product by selling them an association. student at MIT and co-author of the recent article, agrees.

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STICKGOLD: I mean, dreams are actual mechanisms that have evolved biologically to help us make critical decisions about how to lead our lives in the future.įOLKENFLIK: Adam Haar, a Ph.D. Stickgold says there's power in how what we see when we're asleep shapes our reality when we're awake. STICKGOLD: A recent survey of marketing firms found that 77% of advertising agencies and marketing groups say that they hope to start using this type of dream incubation within the next three or four years.įOLKENFLIK: Last week, Stickgold and two other sleep scientists published an article in Aeon magazine about dream advertising. ROBERT STICKGOLD: I mean, they're all gung-ho for it.įOLKENFLIK: That's Robert Stickgold, a Harvard professor who has studied sleep and dreams for the past 25 years. I want you to tell yourself that you want to dream about the video as you fall asleep.įOLKENFLIK: And this concept that advertisers could plant ideas in sleeping subjects is gaining traction. UNIDENTIFIED PERSON #4: Get into your bed and get comfortable.

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Hoping to embed a desire to crack open a cold one. UNIDENTIFIED PERSON #2: Welcome to a sleep study.įOLKENFLIK.

UNIDENTIFIED PERSON #1: Do you think it's possible to put a big game commercial in someone's dream?įOLKENFLIK: That's a Coors Light ad from earlier this year in which researchers tried to influence and hack the dreams of test subjects.

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This idea will define him.įOLKENFLIK: Something lifted from the movie 'Inception.'ĭICAPRIO: (As Dom Cobb) Well, it may come to change everything about him.įOLKENFLIK: Planting an idea, a desire in someone's dream is a concept that's excited not only screenwriters but scientists and now advertisers. LEONARDO DICAPRIO: (As Dom Cobb) The seed that we plant in this man's mind will grow into an idea. It sounds like the stuff of science fiction. In the process, share with them other rib cracking puns like bug puns, pickle puns, and cold puns.(SOUNDBITE OF HANS ZIMMER'S 'RADICAL NOTION') Don’t get boozed alone, send the list to friends and family. There are lots of varieties of these puns as there are brands of liquor.

Do you know about the dead man in the restaurant? The police say that he asked the waiter for a shot.Īlcohol puns can be intoxicatingly hilarious. My relationship with whiskey has been recently on the rocks. When you are in a hurry but still want to have a shot, then try Rushing vodka.ģ9. You should have been there, the government bill to ban alcohol intake and selling was met by a chorus of booze from the parliamentarians.ģ8. If you are the kind of person who measures your caffeine intake, you must be a tea-totaller.ģ7. They are constructed with load beering walls and pillars.ģ6. Inasmuch as there was an executive order that Russian vodka that must be 50% alcohol, we all know the proof is in the Putin.

What a hop-erratic performance it was.ģ4. The last performance was that of drunk rabbits.

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Never say to a policeman that you can’t reach for your license unless he holds your beer.ģ3. The man was assassinated because he walked in and asked the bartender for a shot.ģ2. The reason why the man from Jerusalem never bought beer is because he-brews. I felt I needed to loosen up so I ordered for a screwdriver.Ģ9. On the way, we saw a crushed can of beers and one of our friends exclaimed, “This beer is flat!”Ģ8. Just an intelligent guess, if a redhead homebrews he makes a ginger ale.Ģ7. The mistake we made was to order a vodka for the bunny yet we knew he prefers hoppy beer.Ģ6.